BMW’s i strategy has been only a partial success. It was launched to great fanfare with the i3 in the summer of 2013, with CEO Norbert Reithofer proclaiming: “what the mobile phone did for communication, electric mobility will do for individual mobility.” But the i3 hasn’t done much for BMW’s bottom line, as its sales […]
from Car and Driver Blog http://blog.caranddriver.com/after-i3-and-i8-comes-i5-bmws-next-green-machine/
from Car and Driver Blog http://blog.caranddriver.com/after-i3-and-i8-comes-i5-bmws-next-green-machine/
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