Thursday, 4 December 2014

The 'Youth Brand' Thing Isn't Working So Scion Could Go Premium

The 'Youth Brand' Thing Isn't Working So Scion Could Go Premium


The idea behind Scion was to offer affordable cars to the youths and lower Toyota's average buyer age to something below 85, all while getting said youths hooked on Toyotas as they grow up. It hasn't really worked out.


Read more...






from Jalopnik http://ift.tt/1vsc7XH

No comments:

Post a Comment