Begun the SLOG Wars Have: Uber Announces New Driver-Recruitment Initiative, Lyft Displeased

If there were any doubt remaining that Uber is a flash-in-the-pan cash-grab startup rather than a serious player in the transportation sector, one need only scope the name of the company’s new initiative: SLOG. An acronym for “Supplying Long-term Operations Growth,” SLOG suggests that the company very much sees itself in the ride-sharing game for […]



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